“in” means: adding value, for example, by introducing an existing feature
“new” means: creating value by creating a new feature
“way” means: executing the addition or creation of value followed by retaining that value sustainably or through better quality as in mass customization
“shown” means: segmentating the market, positioning the product or service to that market’s ‘niche’ or anologous market or non-customers as the case maybe, and making a market strategy based on 4Es.
In-New-Way-Shown is a process that explains a road map for Innovation. This sequential process keeps repeating itself over and over again, giving competitive advantage and market lead to companies vying for better position.